Google Analytics is useful when a merchant needs an event-based view of acquisition and shopping behavior. Instrumentation quality matters more than the number of dashboards created.

Evaluation priorities

Validate item identifiers, currency, transaction identifiers and purchase events against store records. Document the impact of consent choices and browser restrictions on measured totals.

Purchase review

Check current plan inclusions, local availability and terms with the provider before purchase. This profile assesses documented purpose and evaluation criteria; it does not assign an unverified performance score.