01
Define the customer
Describe who the product is for, what they need and how they solve the problem today. Ask real potential customers before committing to inventory.
Explore practical guidesStart small. Build with intention.
Turn a business idea into a sequence of decisions. Use this starting framework to plan your offer, choose your tools and prepare for your first customer.
02
Work out the economics
List product, packaging, shipping, payment and return costs. Compare the contribution from an order with the cost of acquiring and supporting that customer.
Explore analytics tools03
Choose a selling foundation
Compare platforms against your actual catalogue, checkout, shipping rules and staff workflow. Keep the first version focused on essential requirements.
Compare store platforms04
Prepare fulfilment and support
Decide how orders are checked, packed, delivered and supported. Write clear expectations for delivery, returns and customer communication.
Explore operations tools05
Plan a focused launch
Choose a manageable acquisition channel, prepare useful product content and define what you will measure. Learn from actual customer questions.
Explore marketing tools06
Improve from evidence
Review conversion, margin, support requests and repeat orders together. Improve the largest practical constraint before adding more software.
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Practical guide
Salsify assessment: prepare product content for multiple retail destinations
Evaluate product-content operations through destination requirements, ownership, exceptions and a repeatable update process.
Practical guide
When an Akeneo-style PIM becomes useful for a growing catalog
Determine whether product information management will solve a real catalog problem, and prepare data ownership before implementation.
Practical guide
Write ecommerce page titles that match the page and the shopper
Develop specific titles, useful summaries and image context without relying on exaggerated claims or keyword repetition.
Practical guide
A trustworthy ecommerce measurement plan for Google Analytics
Define event meaning, order identifiers and reconciliation before using ecommerce reports to make operating decisions.
Practical guide
Algolia assessment: judge store search by the questions shoppers ask
Build a realistic search evaluation around customer language, product attributes, zero-result queries and merchandising decisions.
Practical guide
n8n for ecommerce operations: assess control and operational responsibility
Evaluate workflow automation by inspecting each step, defining safe actions and assigning responsibility for ongoing operation.